Ali is an award winning international business leader with a speciality in driving sales and marketing turnaround, transformation and accelerated profits growth.
Ali has a 20-year track record in ensuring that business delivers return on investment.
Her resolutely commercial and consumer focus has seen her solve challenging commercial issues at top-flight companies in highly competitive sectors, including InterContinental Hotels Group, Whitbread, Royal Mail and Hilton. Her current role is Chief Commercial Officer at Fitness First, one of the world’s leading health and fitness brands.
She has a drive and ambition, and also a fierce passion to empower other women to reach their true/desired potential.